LWC Conference Main Banner Webpage

Culture Transformation in the Post-Covid Era

Join Maslow Leadership for a two half-day virtual summit on culture transformation in the post-covid era that explores the role of coaching in organizations. This summit will focus on leading with culture, leadership development, and the coach approach to leadership, how strengths relate to the needs/self-actualization realm, and the ROI/effectiveness from impact studies on coaching programs to name a few. You will hear from an esteemed lineup of speakers that includes external coach practitioners, internal coaches, researchers in the coaching realm, and leaders in the industry who use the coach approach as part of their leadership style. 

(Event will be recorded and shared with the attendees by September 30th, 2022)

summary of the program

DAY 1 - September 28, 2022 

  • 9 a.m. – Summit opens 
  • 9-9:15 a.m.-Opening remarks 
  • 9:15-9:45 a.m. - Timothy Tiryaki- Culture Coaching: Research Findings on Employee Experience in the Post Covid Era (Session 1)
  • 9:45-9:55 a.m.- Q&A  
  • 10-10:10 a.m. - Break 
  • 10:10-10:45 a.m - Ave Peetri and Benita Stafford-Smith - Welcome to the Magic of Ritual! (Session 2)
  • 10:45-10:55 a.m.- Q&A 
  • 11-11:10 a.m. – Break 
  • 11:15-11:45 a.m - Gordon Patrick Newell and Gord Aker - Behind Closed Doors: Experience Based Insights on Leadership in the Post COVID World (Session 3)
  • 11:45-11:55 a.m.- Q&A 
  • 12-12:10 p.m. – Break 
  • 12:15-12:45 p.m - JP Gaston and Seth Anderson with guest Neil Hunter - The Biz Dojo – LIVE! - Keeping pace with change (Session 4)
  • 12:45-12:55 p.m.- Q&A 
  • 1 p.m.- Close 

DAY 2 - September 29, 2022 

  • 9 a.m. – Summit opens 
  • 9-9:15 a.m.-Opening remarks 
  • 9:15-9:45 a.m. - Živilė Valeišienė and Laura Dowling - How Strengths and Needs Elevate Individual & Team Performance (Session 5)
  • 9:45-9:55 a.m.- Q&A  
  • 10-10:10 a.m. - Break 
  • 10:10-10:45 a.m- Ehsan Etezad  - How can we Measure the Impact of Executive & Leadership Coaching Programs and Interventions? (Session 6)
  • 10:45-10:55 a.m.- Q&A 
  • 11-11:10 a.m. – Break 
  • 11:15-11:45 a.m - Kim Williamson and Brian Urkow - Building an Internal Coaching Team within an Organization (Session 7)
  • 11:45-11:55 a.m.- Q&A 
  • 12-12:10 p.m. – Break 
  • 12:15-12:45 p.m - Angela Champ and Zuleika Sgro -   CHRO's Panel - The CHRO's Perspective on Leading with Culture (Session 8)
  • 12:45-12:55 p.m.- Q&A 
  • 1 p.m.- Close 

only 99 CAD!

Our speakers


Angela Braun


Transforming complexity into optimal performance and creating long term sustainability is the challenge Angela enjoys the most. As a ‘forward thinking, ‘leader she brings 20+ years of progressive success in leading teams and delivering large complex national and international projects, in technology, hospitality and infrastructure for government and private industry.


Angela’s leadership style is committed to plan for all team members to be part of the success story, an approach that includes training and mentoring to create a long-term formula for success. Angela is known as a trusted business advisor and ICF certified and accredited coach who optimizes performance through partnerships, strategy, and execution, and coaching to align corporate and cultural goals.


Angela Champ


Passionate about lifelong learning and inspiring others to achieve their best potential, Angela writes, blogs, and speaks on a variety of leadership, professional development, and personal growth topics.  Named as one of Canada’s top 20 HR leaders on the HRD Global 100 and on The Most Inclusive HR Influencer list, Angela is a popular and frequent conference and keynote speaker.   She is the author of two books, "It Depends on Employee Relations Case Studies for Human Resources Professionals and Students" and "The Squiggly Line Career:  How Changing Professions Can Advance a Career in Unexpected Ways."  Angela is a member of the University of Calgary Human Resources Management Certificate Advisory Council and has been a frequent guest lecturer at colleges and universities, including Mount Royal University, University of the Fraser Valley, St. Clair College, and the University of Calgary.  Angela is an advocate of advancing women in the workforce and was the founder of the ICBC Women's Network, which ran for 10 years, and is currently the President of Lean In Vancouver Network.  Her secret skill is the ability to turn a cartwheel wearing a business suit.


Ave Peetri


Ave Peetri has been a corporate executive working for The Coca-Cola Company and other international and local companies across USA and Europe. She has also created 2 of her own, one a consulting company and the other an e-commerce start-up sold to a competitor. Experiencing the fast-paced life of executives and seeing the decisions made in top positions started her passion for developing leadership and working with entrepreneurs, executives, and teams. In 2013, Ave started her own coaching company in Canada, coaching entrepreneurs to grow their businesses and develop themselves as leaders. She was credentialed as the Professional Certified Coach (PCC) by International Coach Federation in 2017 and acquired the Certificate in Systemic Team Coaching in 2018. She is also the holder of EMCC Global Team Coaching Accreditation. She is the Past President of the ICF Oman Chapter. The company where she coached senior leaders individually and in teams received an Honorary Mention on the 2020 ICF Middle East Prism Award. The first company and coach in Oman to receive this honor.


Benita Stafford-Smith


Benita Stafford-Smith is a Master Certified Coach, an accredited Coach Supervisor, a certified Systemic Team Coach, and a certified Culture Coach. She holds a Bachelor’s degree, majoring in Psychology, from the University of Saskatchewan. Benita has proudly coached over 10,000 hours with hundreds of clients across three continents. She was the founding President of the ICF Oman Chapter, a past EMEA Regional Advisory Council member, and served as Chair of the ICF Global Board for Credentials and Standards 2020-2021, among several other roles at ICF Global Committees. Benita is the author of two published books, co-author of another two, a frequent blogger, and has articles published in traditional media outlets. As a Maslow Faculty Member, Benita teaches at the Executive Culture Coaching Program.


Brian Urkow

National Lead, Sales Development, Client Value & Experience

Brian is currently the National Lead, Sales Development, for MD Financial.  This group encompasses the Sales Development Coach team, Learning and Organization Development, as well as The Event Studio team responsible for all internal client and conference events.  Brian has also enjoyed a career spanning 36 years across retail banking and wealth management.  In addition to various leader roles, he has participated as a learning consultant to lead key strategic priorities within organizations such as elite coaching programs, and execution of new wealth advisor roles, to name a few.  In addition to financial accreditations, Brian has a Masters in the Art of Leadership degree.  His passions surround investing in people to assist in their growth to reach goals otherwise thought to be unattainable. Outside of the workplace you will find Brian on the ocean either kayaking, paddleboarding, or some other outdoor activity on the west coast of Canada.   


Gord Aker


Gordon is an executive coach who has a passion for the power of effective leadership to inspire exceptional performance in others and create sustainable value in organizations. He specializes in helping leaders move out of reactive and fear-based leadership styles (which we refer to as “below the line”) and towards their noble purpose using more thoughtful, responsive and creative forms of leadership. Gordon is known to bring his lighthearted humour, thoughtful perspectives and a deep commitment to professional service in support of human development.


Gordon Patrick Newell


Gordon is a coach who has been involved in spearheading leadership skills development for over two decades across many diverse industries, from North American start-ups to military departments and Canadian universities. He aligns this experience with a reputation in helping individuals and groups to reach their full potential and achieve their goals, as well as a deep commitment to continued learning. Additionally, Gordon is an alumnus of the Royal Military Academy Sandhurst, has led in active service with the British military, and has a Masters degree in communications.


Ehsan Etezad


Ehsan is an avid learner of human behaviour in organizational settings. He has brought his knowledge and experience in organizational psychology to many research projects in collaboration with scientists at top Atlantic Canada’s Universities such as Saint Mary’s, Dalhousie, and Mount Saint Vincent. In a fight against the COVID-19 pandemic, Ehsan, has worked as a coach and researcher, investigating and supporting the mental health and well-being of frontline healthcare workers across Canada. During his collaboration with Maslow, his research interest is focused on what are the best evidence-based practices that will potentially lead to the highest level of coaching outcomes in terms of the leaders’ occupational health, self-efficacy, learning, performance, and business excellence? And what is the best way of measuring the impact of executive coaching on leadership development and business outcomes? Currently, Ehsan is completing his Ph.D. degree in Organizational Psychology at Saint Mary’s University. 


JP Gaston

Chief Experience Officer & Host

J.P. Gaston is a multi-certified coach, Project Management Professional and co-founder of The Biz Dojo Inc. He has an extensive background in leadership that started from a very young age. He has led teams of 5 to more than 250 across a variety of industries, and currently serves as a Senior Programs Manager with TELUS. The Biz Dojo podcast has given J.P. the creative space to marry his experience as a touring musician and former broadcaster with his passion for coaching and personal development. He’s definitely had some interesting life experiences too. From throwing out the first pitch at a Toronto Blue Jay’s game, to dining with hippos in the Okavango Delta – he’s always happy to share a story.


Kim Williamson


Kim is a CFP(Certified Financial Planner) and CIM(Chartered Investment Manager) who has worked in the financial industry for over 20 years. The past 14 of those years, she has had the privilege of working for a holistic wealth management firm who focuses solely on Canadian physicians and their families. During her tenure with MD, she has held a variety of client facing positions such as Senior Financial consultant, Associate Portfolio Manager and Regional Manager. It has been within this past year that Kim has transitioned her focus to a more formal role of coaching. Her current position within her organization is titled Sales Development coach. Kim engaged with Maslow last year to start her more formal learning around coaching. She has completed Foundations of Coaching as well as Leadership Coaching and has therefore fulfilled the combined requirements for Maslow’s Certified Leadership Coach certificate. Kim is a self-professed life longer learner. She also is passionate about helping others to see their own greatness.


Laura Dowling


Along with energy and passion to launch transformational leadership in organizations, Laura brings a wealth of global experiences to her solution-focused coaching and facilitation practice. She specializes in strengths-based leadership (CliftonStrengths), emotional intelligence and mindset education; all tools that equip emerging and established leaders so they can maximize personal and organizational effectiveness. Laura has worked in the leadership development field for 8+ years across several sectors including non-profit, government, corporate, higher education and high-performance sport.


Neil Hunter

Chief Learning Officer

With over 30 years of industry experience, Neil Hunter is currently the Chief Learning Officer for Deloitte Canada. Prior to taking on this role, Neil led Deloitte’s Human Capital Workforce Transformation in Western Canada. He has also held senior roles in the energy industry, public sector and not-for-profit organizations. As a former CHRO, Neil brings a deep understanding of best practice in leadership & learning work, putting work at the center of the end-to-end talent processes in various industries, and how they are converging in the Future of Work and impacted by COVID-19.

Today, he focuses on enhancing human performance and bringing potential to life, to improve productivity and the overall workforce experience inside Deloitte. He is the Dean of Deloitte University North and sits on the Deloitte Global Learning Executive. Well versed in leadership development and succession planning, he is sought after for future proofing people strategies in support of evolving business strategies. He brings expertise in cognitive recruiting, design thinking, future of work, culture alignment, change management, diversity & inclusion, learning transformation, leadership assessment, performance management and coaching, organizational design, employee experience, talent management strategy, and labour relations. All in service of creating workplaces where people can thrive.


Seth Anderson

Chief Dojo Officer & Host

Seth Anderson is co-founder of The Biz Dojo Inc., with experience in leadership and coaching that is rooted in corporate, sports, and entrepreneurial ventures over the past 20 years. He has led corporate teams through transformational change, built successful sports teams, and helped many individuals grow and improve their situations through coaching and mentoring along the way.   In his current role as Director – Business Enablement at TELUS, Seth supports a team of more than 150 telecommunications professionals and leaders across Canada. In the summer of 2020, he co-founded The Biz Dojo podcast with his friend and co-host, JP Gaston. Their aim is to inspire, connect, and educate listeners on leadership through real conversations with thought leaders around the world.


Timothy Tiryaki


Timothy is a global expert in the intersection of organizational culture and coaching. He is the founder and CEO of Maslow Leadership, pioneering The Culture-Actualization Index© as a research-driven leading measure. Prior to founding Maslow, he worked at Procter & Gamble, Intel, and Index Group in Sales, Marketing, and HR. He has coached C-level leaders, and taught at Bogazici University Lifelong Learning Center, Global Knowledge Canada, and Simon Fraser University. He holds seven coaching certificates and is trained in multiple coaching styles. Currently writing his Ph.D. thesis on Wise Leadership for Organizations, Timothy has four published books, including one on coaching, and has worked with clients such as MEC, Telus, Aviso Wealth, Doctors of BC, and Suncor.


Živilė Valeišienė

ACC, Gallup CliftonStrengths and Maslow Leadership Coach

Živilė is an award-winning HR professional with 18+ years of experience. Her professional expertise and proven track record help organizations succeed. She does it with enterprise, customer, and employee experience in mind. Živilė adds value to the business while acting as a bridge between people, decisions, and financial results. In business, creating a quality, supportive culture always matters to her. Živilė strives to help teams be more collaborative and enjoys coaching people to be more appreciative and sensitive of others. She is driven to help people aim greater accountability for who they are, how they behave, and what they achieve.


Zuleika Sgro

CHRL - People Executive Leader

Zuleika Sgro has over 15 years of extensive experience in progressive People and HR practices focusing on talent management, international recruitment, strategic talent acquisition and HR compliance specifically within rapid growing organizations. Zuleika is a Certified Human Resources Professional (CHRP). She graduated from the University of Waterloo with honours degree in business and communications, specializing in HR. She also holds a post-graduate diploma from George Brown College in human resources management. She also contributes to the Globe and Mail within the Nine to Five column on a regular rhythm providing career advice to the Nation. Zuleika was also recognized for her work in Diversity inclusion by winning the 2011, TRIEC Canadian HR Award for Individual Achievement. Zuleika has a passion for wellness and pushing the mark in talent management in innovative talent practices and is currently working towards her U.S. HR certification with the Society for Human Resources Management (SHRM). Zuleika loves exploring the outdoors and is a true believer in the power of yoga and meditation. 

only 99 CAD!

DEtailed program

Culture-Actualization - Research Findings on Employee Experience in the Post Covid Era (Session 1)

In this Keynote Speaking session, Maslow's Founder and CEO Timothy Tiryaki will kick-off the conference and share a trailblazer perspective on the three ways of leading with culture. Timothy also shares the most recent quantitative research findings on the Culture-Actualization Index, together with real-life applications of culture & leadership transformation projects.

Participants will learn:

  • Three ways of leading with culture: culture as north star, as operational fabric, as employee experience.
  • Research Findings on culture-actualization - what employees need at work in the post-covid era.
  • How to lead culture transformation.

Welcome to the Magic of Ritual! (Session 2)

Ave Peetri, PCC, and Benita Stafford-Smith, MCC, faculty members of Maslow, will introduce you to the Magic of Ritual through various interactive mediums.

Participants will learn:

  • The many definitions of ritual.
  • Why ritual is important in today’s organization culture.
  • How organizations use ritual to build community, meeting post Covid needs at work.

Behind Closed Doors: Experience Based Insights on Leadership in the Post COVID World (Session 3)

Join two of Maslow Leadership’s senior Executive Coaches in a conversation as they share lessons learned and insights gained from their work supporting leaders before, during and after the COVID pandemic. How are successful leaders approaching the challenges and opportunities arising from the dramatically shifting expectations and the desire to establish a “new normal”? Where are Executives looking to grow and develop so they can continue to inspire and manage in a world where many of the pre-pandemic patterns and paradigms no longer hold true? Participants will gain exposure to a broad cross-section of leadership experience from which they can derive their own perspective on what it means to be an effective leader in the 21st century.

Participants will learn:

  • Leadership demands of leading through and beyond a global crisis.
  • The cultural shift imposed by the move from pre COVID to the “new normal".
  • How coaches can help leaders shift their perspective on what it means to be a leader in the VUCA world of the 21st century.

The Biz Dojo – LIVE! - Keeping Pace with Change (Session 4)

Friends and co-hosts Seth Anderson and J.P. Gaston always aim to inspire, connect and educate listeners on coaching and leadership. In this live podcast session, the duo is joined by a very special guest to discuss the rapid social, cultural, and technological changes that have been reshaping our workplaces.

Participants will learn:

After 2 years of significant change:

  • What advancements in the personal development and leadership spaces have we seen?
  • How will this reshape our future work?
  • What skills and traits are we now seeing as top priority?
Answers to these questions and more as we bring our audience into this live session.

How Strengths and Needs Elevate Individual & Team Performance (Session 5)

In this session, Zivile and Laura will explore the intersection of the Gallup CliftonStrengths assessment and Maslow's Hierarchy of Needs model to cause individuals and teams to elevate their performance potential. The assessment is a powerful tool that gives individuals language to learn about themselves, who they are at their best, and how this gives insight to their needs and values on a team, and the confidence to take charge of their personal and professional development.

Participants will learn:

  • Practical ways (and success stories) to apply the use of the tool to build trust and psychological safety in teams, and then aim it at strategic priorities of the organization.
  • Understand its value and function when an employee feels stuck in their current role; and how to leverage it with agency for personal growth.
  • Why strengths and needs are a necessity in building human-centered cultures through a both internal and external coaches' perspective.

How Can We Measure the Impact of Executive & Leadership Coaching Programs and Interventions? (Session 6)

Executive & Leadership Coaching has become extremely popular over the past few decades. Despite this popularity, there is no comprehensive evaluation framework that can assist organizations in measuring the effectiveness of executive and leadership coaching. This session will provide a platform to exchange insights and experiences among researchers, executive coaches, and HR practitioners on different approaches and metrics that can be used to evaluate the effectiveness of executive and leadership coaching initiatives.

Participants will learn:

  • A summary of the literature on the previous quantitative and qualitative measurements of coaching programs as well as some real-world corporate examples;
  • Maslow's perspective on measuring the effectiveness of executive coaching programs in the post-COVID era;
  • Different approaches and metrics that can be used to evaluate the effectiveness of executive and leadership coaching interventions.

Building an Internal Coaching Team (Session 7)

Starting from ground zero in an organization to establishing a thriving coaching team and methodology within an organization can sound quite daunting.  We look forward to sharing our insights and learning from our experience in do just that.  You can look forward to hearing more about:

Participants will learn:

  • State of readiness for coaching within the organization with executive and key stakeholders.
  • Showing the benefit of coaching as it applies to achieving strategy and results.
  • Establishing your mission for your coach team and the rest of the organization.
  • Clarity on methodology and how to execute your strategy to your targeted audience.
  • Establishing behavioral coach guides and coaching process.
  • Adding coaches and executing the strategy.

CHRO's Panel - The CHRO's Perspective on Leading with Culture (Session 8)

In this session, Maslow Founder Timothy Tiryaki will have a dialogue with two CHROs, Angela Champ and Zuleika Sgro on the culture transformation and leading with culture in the post-covid era. The session will explore the executive & senior leadership team dynamics, the importance of coaching in transformation and explore what's ahead in 2023 for the CHROs agenda.

Participants will learn:

  • Enablers and Roadblocks of culture transformation.
  • The role of coaching in implementing transformation.
  • 2023 People & Culture Strategies.

Frequently Asked Questions 

What is this event? 

Maslow Centre for Executive Leadership is hosting a two half-day virtual summit on culture transformation in the post-covid era that explores the role of coaching in organizations.

This summit will focus on leading with culture, leadership development, and the coach approach to leadership, how strengths relate to the needs/self-actualization realm, and the ROI/effectiveness from impact studies on coaching programs to name a few. You will hear from an esteemed lineup of speakers that includes external coach practitioners, internal coaches, researchers in the coaching realm, and leaders in the industry who use the coach approach as part of their leadership style.

Will this event be recorded? 

Yes, this event will be recorded as we will be offering replays.

Registration & Tickets 

All pricing includes two half-day presentations with eight keynote presentations, facilitated breakouts and a Q and A. Replays will be offered for those who register.

Have any questions about tickets? Email  info@maslowleadership.com

Who should attend this? 

All leaders welcome those who are interested in hearing more about leading with culture and the data-driven models and real-life examples that support culture transformation.

What if I buy a ticket and need to cancel? 

No refunds are available however; once registered, you will receive the recordings.

Event Contact Information 

If you have any questions, please contact info@maslowleadership.com  



only 99 CAD!